Global Customer Marketing Manager

At PageUp, we believe that great companies start with great people. That’s why we’ve built a suite of highly configurable HR technology solutions that make recruiting, onboarding, and retaining top talent simple. From our entrepreneurial beginnings in Australia, we’ve grown into a global organisation with established teams across the globe and following our acquisition by EQT, we’re in an exciting growth and transformation phase.

The Role

Remote, with occasional travel interstate and internationally.

As a pivotal player in our team, the Customer Marketing Manager takes the reins in crafting and executing strategies that elevate customer loyalty, retention, and advocacy. Dive into the world of understanding customer behaviors and preferences, using this insight to craft precision-targeted marketing campaigns. Your expertise will not only enhance the overall customer experience but also fuel revenue growth. Collaboration is key in this role, as you work closely with cross-functional teams—sales, product, and marketing—to ensure a seamless alignment of messaging and branding. If you're ready to shape the narrative and drive customer-centric success, join us as our Customer Marketing Manager and be at the forefront of impactful strategy implementation.

What you'll do

• Develop and execute customer marketing strategies to increase customer engagement, loyalty, and retention.

• Create and manage customer segmentation and targeting strategies to deliver personalized marketing campaigns.

• Collaborate with the Customer team to identify opportunities for upselling and cross-selling to existing customers.

• Develop and manage customer advocacy programs, including referral initiatives, testimonials, and case studies.

• Develop and run customer events globally. 

• Collaborate with the content marketing manager to create customer-focused content, including blog posts, whitepapers, and social media campaigns.

• Utilize marketing automation and CRM systems to track and analyze customer data, manage campaigns, and measure ROI.

• Stay up to date with industry trends and emerging technologies to identify new opportunities for customer engagement and retention.

About You

• Bachelor's degree in marketing, business, or a related field.

• Minimum of 3-5 years of experience in customer marketing or related roles.

• Proven experience in developing and executing successful customer marketing strategies.

• Knowledge of CRM and marketing automation systems like Salesforce, Hubspot and Demandbase.

• Experience with data analytics and reporting.

• Excellent written and verbal communication skills.

• Strong project management and organizational skills.

Why Choose PageUp

Join a company that's genuinely transforming how organisations attract, develop, and retain talent globally. At PageUp, you'll work alongside passionate professionals who are committed to innovation and excellence. Some of the benefits working with us:

• We support flexible working arrangements that fit with your lifestyle to create space for you to do your best work.

• Generous paid parental leave for both primary and secondary carer, as well as various wellness benefits including a wellbeing allowance.

• Grow your skills through tailored development programs and learning resources designed to support your goals.

• Additional leave days such as an Awesome Day and Volunteer leave.

Be part of a success story that spans over two decades, serving millions of users worldwide. At PageUp, your expertise will directly impact how leading organizations build their workforce strategies.

Equal Opportunity at PageUp

We are an equal-opportunity employer and value diversity, equality, inclusion, and belonging at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or genetic information.

At PageUp, we encourage people of all backgrounds and abilities to apply. Building diverse teams is the foundation of our success, so if you think you have what it takes, but don't necessarily meet every single criteria on the job description, please still reach out. We'd love to have a chat and see how you could add value to the team.

Compensation

The salary range for this role is $100,000 - $110,000. Final compensation will be determined based on a range of factors, including location, experience, and individual skillset.