By implementing Recruitment Marketing, UW Madison saw over 30% uptick in submitted applications compared to previous years, but knew there was more to do to ensure they were seen as an employer of choice. Their team kicked off the #WorkWithBucky initiative to increase brand awareness and ensure that they’re front of mind. Listen to Erica Fini-Marten, Outreach, and Sourcing Specialist, discuss how they are using recruitment marketing to capture, engage, and nurture prospective candidates in partnership with UW Madison Athletics at sporting events on campus.
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