Person, Clothing, Pants, Indoors, Room, Crowd, Face, Chair, People, Audience

Stages of an effective recruitment funnel

There are six stages of an effective recruitment funnel. Here’s a logical, comprehensive picture of the strategies recruiters can use to secure the best people.

Stage 1: Awareness

This first stage of the recruitment funnel is where candidates first become aware of your employer brand. In today’s highly competitive job market, you need to articulate your company’s unique EVP and stay front of mind. You also need a combination of active and passive sourcing strategies.

Think paid and organic job ads, careers site pages, ‘Why Work Here?’ and company values statements, video content, targeted landing pages for key talent segments, employer reviews (sites like Glassdoor) and more.

Stage 2: Interest

Now, let’s talk about nurturing candidates. You’ve probably heard marketers talk about lead nurturing. Well, you can use the same tactics to target unique candidate personas as you scale your recruitment strategy.

That’s why the second stage of the recruitment funnel is so important. It’s where you use personalisedpersonalized content to capture candidate interest. Some examples include custom calls to action, job opportunities, event registrations, projects, and other career-related information.

Stage 3: Consideration

Here’s where the nurturing becomes more targeted to better your chances of converting talent. Of course, that doesn’t mean you have to start reaching out to candidates left, right and centre. Real-time event triggers allow you to instantly reach and engage with candidates in the moments that count most.

Custom calls to action, direct sourcing, recruiter outreach, and an automated list of ‘candidates to watch’ are possible today with modern candidate relationship management (CRM) and automation software.

Stage 4: Application

Now that you’ve led quality candidates on a journey through content and made your direct pitch, it’s time to make the application process as quick and easy as possible.

OptimisingOptimizing your application process for mobile is a must. And keeping the forms simple (and screening questions relevant) will be the key to ensuring each candidate moves through the process quickly and has a positive experience. Remember: if you’re not doing it right, someone else will.

Stage 5: Selection

Stage five of the recruitment funnel is where you narrow down your talent pool to a select group of potential hires and screen for the right skills.

Tech-enabled recommendations can help you screen for specific skills and flag high-potential candidates. But this is not the time to go cold or ‘ghost’ candidates!

Instead, give candidates the rockstar treatment while they wait. Recruiters can save valuable time by using automation software to deliver timely and fluid progress updates on a candidates’ application status.

Stage 6: Offer

Did you know the average offer acceptance rate dropped 3% in 2020 – which means more people are rejecting offers?

At stage six, presenting an offer to the best-fit candidate (before competition snaps them up) is a no-brainer. And for those silver-medallist candidates who just missed out, you can keep them nurtured, engaged and on top of your list for future opportunities.

Beyond the funnel: Onboarding

Finally, now that you’ve selected your next star hire, it’s time to roll out the red carpet with an onboarding experience that gets them up to speed before their first day.

While onboarding doesn’t quite fit into the recruitment funnel, it’s a critical step for ensuring a successful hiring process. A great onboarding program immerses new starters in your company culture and gives them the tools and information they need to become productive team members that stick around.

To find out more about how you can implement an effective talent acquisition strategy from start to finish – request a demo today.

The post Stages of an effective recruitment funnel appeared first on PageUp.

Read more >

Recommended Jobs

Business Development Manager (Higher Education)

422654 Remote Remote United States Remote, United States, 10016 Sales Business Development & Sales
Leverage your sales skills in the talent management industry drive growth by selling into Higher Education in the Mid-West/West Territory.

Support Analyst (USA Remote)

422633 Remote Remote United States Remote, United States, 10016 Customer Success Product Support
Be the first point of contact for clients using our enterprise HR software and deliver customer delight to our US customers.

Salesforce Administrator

422628 Remote Remote United States Remote, United States, 10016 Sales Business Development & Sales
Join our expanding team in the US as we continue to kick some seriously ambitious goals!

PreSales Consultant (Australia Wide)

422620 Australia. Melbourne Melbourne Australia Australia. Melbourne, Australia Sales Pre-Sales
Play a critical part of our global growth by effectively positioning and demonstrating our leading online talent management solutions.

Senior Product Manager

422651 Australia Australia Australia Product Product Management
People are a company's greatest asset! We have an opportunity for a Senior Product Manager to join our growing global Product Team.

Ruby on Rails Developer

422546 Dublin Ireland 2 Dublin Landings, Dublin Docklands, Dublin, Ireland, D01 V4A3 Product Development
Join a collaborative development team that values learning who owns the core development an industry leading SaaS platform.